These Direct Marketing Tools Will Fill Your Trunk With Cash

As a copywriter, as a marketer or entrepreneur, it’s important you take this lesson on board. The results will astound you. When we can’t have a thing, we want it more… and you can easily apply this concept into your marketing. That’s why “Take Away Selling” is so damn powerful; you make them hot for what you’ve got and then you tell them they can’t have it! This makes them explode with desire; they want your offer even more when they know they can’t have it. I knew a guy once lusted after his secretary for years.

Couldn’t have her because he was married… and anyway, she was half his age. Well you know the story. He leaves his wife, moves in with the secretary, and within 3 months he was on his own. He realised real quick he did not want to spend the rest of his life with this bimbo, he missed his wife and realised he made a big mistake. Alas, too late. However, the lesson is clear. You see, he saw what he wanted to see in his secretary… blinded from the truth by his desire. And because he couldn’t have her it drove him insane.

It’s the same thing with our marketing. Be very aware, when limiting your offer in any way, or when you’re using Take Away Selling, of this “we all want what we can’t have” concept. Realise the sheer power of it as you write the copy, or when you’re instructing your copywriter. You remember what it’s like when you couldn’t have something right? Well this is how your prospects will feel; so you’ve gotta make them feel this loss even more in your copy.

1. Make the offer urgent and limited.
2. Make them feel the pain of missing out.
3. Come from a position of strength with plenty of Take Away language.
4. Make them realise if they miss out it’s their loss, not yours.

TVI Express – Making Money Through Direct Selling

If you ever wanted to just make money from the comfort of your own home, then direct selling in the TVI express market is something to consider. Travel and tourism makes up $7 trillion in revenue annually, so why not get into this market and make a lot of money easily from the comfort of your home or wherever you happen to be at the time. The best thing about TVI express selling is that you get the chance to tell people about fantastic travel deals and accommodation you have used. If they make a booking through your recommendation or directly from your website, you will receive a percentage.

This TVI express idea is similar to affiliate marketing, where you will earn money making sales for a parent company. With so many affiliate sites and programs out there, it is good to know that you can make money easily through direct selling, which, in the travel and leisure industry, is very easy to do.

Promoting free holidays and discounted travel opportunities are products that people love and will be interested in without you needing to say that much. With most of these opportunities you will receive your own website which you will promote and this is how the parent company can keep track of your progress and sales.

The best thing about making money through direct selling with travel ideas like TVI express is that you will be able to do this no matter what your age or experience level. Anyone can join up and become a direct seller which is great news for those students needing some extra cash, a stay at home mom supplementing her income, or a retiree looking for something to do whilst getting paid.

Was Article Marketing an Inevitable Web Based Technique?

It is almost hard to believe that article marketing as a means of promoting a business is still relatively new. For many online entrepreneurs it seems as though search engine optimized content has been around for decades. Yet even the internet and world wide web itself is still relatively new. Looking back over the past decade and a half it becomes easy to see why not only has article marketing flourished as a way of marketing online businesses, but was virtually an inevitability as the web grew ever larger and more encompassing.

In the first few years of the web’s emergence as a global means of communicating and carrying out business it was relatively easy to attract an audience, since there were so few websites that finding a niche market was little more than simply choosing a market in which to work. All markets were niche at that time, and simple web directories were enough to allow the serious contenders to be found by anyone interested in their services or products.

As the web grew, exponentially, it became increasingly hard for web directories to be kept up to date and relevant, with some moving toward a more automated system. But with automation came corruption, with business owners quickly realising the ease with which they could become dominant within a particular field. Looking for information or businesses on the web quickly became more difficult, and early search engines were an inevitable replacement for all but the most thorough and incorruptible directories.

But search engines were inherently flawed, relying almost solely on the combination of established web directory libraries and automated evaluation of websites based, to a large degree, on aspects such as meta tags and website names. To guarantee a top listing within any particular market it quickly became known that the best method was to stuff web pages full of relevant keywords, and create bloated meta tag descriptions and keyword descriptions which would rival any thorough entry in even the most comprehensive thesaurus.

Online marketing appeared to be a seesaw, with businesses weighing down their side with techniques designed to boost their visibility and dominance within a market, and then search engines devising ever more sophisticated methods to redress the balance and improve the relevance of their results, and the appropriate categorization and ranking for sites irrespective of their attempts to twist the search algorithms to their own advantage. It seemed that the early days of the world wide web were witnessing a battle between the advertisers and marketers on the one hand, and the librarians and custodians of the digitized world on the other.

Today, the major search engines, perhaps especially Google, have developed fiendishly complex algorithms and methods of scanning, evaluating and cross referencing web content that any method designed to fool the search engines is more likely to result in a website being blacklisted or at least demoted towards the oblivion which is anything below the first three pages of results.

There are many ways in which an online business can help to promote its name, attract customers and boost profits, and any entrepreneur will be keen to employ most, if not all, of these methods. These include, for example:

· Web content optimization

· PPC advertising

· External listings & backlinks

· Article marketing

It is only through the careful and appropriate application of each of these four areas that full success can usually be achieved. Marketing a website requires a holistic approach, and omitting to spend adequate time on any one of these areas is likely to see less impact or eventual success than considering all of them as aspects of a single marketing initiative.

Article marketing derived from a number of factors all of which occurred at around the same time as the search engines became wise to the many less savoury optimization techniques being employed by increasingly sly marketers. By being able to analyze web pages and online content search engines were able to identify the relevance and context of any particular page. It is for this reason that entering a search phrase such as ‘cordial orange’ will not generate results offering websites focussing on friendly fruits. The search engines’ algorithms are able to scan the words on a page and make assumptions, based on previous experience, as to the likely context.

For example, if the keyword ‘cordial’ was discovered on a web page then this could mean either a drink or a friendly manner. If the remainder of the page contained words such as ‘orange’, ‘glass’ and ‘ice’ then it would be reasonable to assume that the page related to the type of cordial which you drink.

On the other hand a web page which contained, besides the word ‘cordial’, words such as ‘invitation’, ‘party’ and ‘etiquette’ it would be more likely to be based on manners and social entertaining.

It is by taking on board these contextually related words that search engines are able to build up a picture not only of how relevant a web page is within the context of any given subject, but also how well it compares to other web pages based on the same or similar subjects.

A well written article will not just push the basic keyword, ‘cordial’, since this gives the search engines little clue as to the context. With too many keywords comes the risk of demotion or blacklisting, and with too few contextually related words, the less relevant or meaningful the article will be, and the less likely it is that it will appear in the search results listing.

Effective article marketing helps ensure high ranking articles for any given subject by using this method of contextual language appraisal – known more commonly as latent semantic indexing, or LSI.

But what is also important to consider is why article writers try so hard to ensure their articles are seen by the search engines as contextually meaningful and highly relevant for the particular search being carried out. There are two reasons why it is important to create well written, effectively constructed search engine optimized articles. Both reasons relate to the use of the author’s resource box included at the foot of the article.

The first benefit from having a highly ranked article is that if you have written it well, you will naturally lead your readers toward your article box, providing them with a reason to click the links which you will have included. This will help direct a high volume of traffic directly through to not only your website, but the specific page of your website most appropriate to those arriving from any given location.

The second benefit is that by providing anchored keywords – hyperlinked keywords – you are helping to provide ‘votes’ for your website. Let me briefly explain.

Because of the issues relating to online marketers abusing search engine algorithms by force-feeding them with keywords, the search engines use a second tactic in order to determine the relevancy and appropriateness of any given website for any given search query. Content rich and keyword relevant content is not everything. The more websites of good standing which link to your website, the more likely it is in the eyes of the search engines that your site is reputable, relevant, trustworthy and suitable to list for the given keyword search.

By using the specific keywords you are looking to promote as the anchor text within your author’s resource box, the more tightly you are helping the search engines log these external links, and the more likely it is that your website will be ranked higher for those keyword searches.

All of this directs us to the conclusion that not only is article marketing an inevitable part of what the web has become today, but it is also fraught with issues, misunderstandings and errors.

Three Email Marketing Tips to Get More Sales

Use these three email marketing tips to improve your email open rate and conversion rate. The higher the open rate, the better you chance of converting readers into buyers, and making more money.

Tip 1: Choose a Short and Intriguing Subject Line for Email Marketing Campaigns

Subject lines are the hardest part of any email marketing campaign to get right. Most companies test various subject lines to see which lines improve open rates and response rates. Customer decide within a few second whether or not the email is of interest to them by the subject line. Email preview programs in such popular software as Outlook, handheld devices, and many other programs often display only the subject line, making the subject line even more critical to success.

To write compelling subject lines, try the following:

Wait until after you’ve written your entire email message before writing the subject line. Sometimes it’s only after you’ve written the entire message that a great subject line jumps out from the body copy.
Focus on the customer’s wants, needs and desires – the benefit. “XYZ’s Best Sale of the Season” is succinct and immediately tells the reader that there’s a sale inside this email and it creates a sense of urgency – if I don’t open this email, I may miss the best sale of the season.
Avoid words such as “Free” which can be marked as spam. Also avoid double entendres and mysterious subject lines – these can feel like a bait and switch to the customer.
Keep subject lines within 50 characters to make sure they are displayed on the majority of devices.
Test, test, and test again! If one subject line works for you right now, test new ones against it. Use it as your control. Do not remain complacent. Don’t wait until the numbers start to fall before trying new ideas. Always keep things fresh and interesting but measure, monitor and repeat success.
Tip 2: Focus on One Major Point in Email Marketing

There’s so much to read in today’s world. Books, magazines, newspapers, journals, websites, articles, emails….people are overwhelmed, including your customers. Make it easy for them to read your communications. Stick to one major point in your emails. What will you focus on? That depends. You need to understand what motivates your customer. Is he looking for information? Then focus on the information only you can provide which makes you indispensable to him. Is he a bargain shopper? Focus on special events and sales. But give customers one major point to focus on. Having too many points in an email scatters the message too much and makes it hard for people to respond. When there are too many choices in one communication, people tend to put the email aside and promptly forget about it.

Tip 3: Don’t Send Too Many Email Marketing Campaigns

Over mailing or exhausting an email marketing list is rampant these days. Be very careful when increasing the frequency of emails. If you notice your unsubscribe rate increasing, try tinkering again with the frequency and taper back on how many emails you send out.

Your customer list is your gold mine. Customers who trust you enough to hand over their email address are likely to be better respondents than those who you contact cold through advertisements, paid search and other online marketing methods. Because email marketing is so low cost, the temptation is to keep sending it out until you get a response. Don’t drown your customers under a deluge of emails.

Email marketing is rapidly outpacing direct mail and other forms of advertisement as a great way to retain loyal customers and gain sales. To make money through email marketing, give your customers a reason to care. Focus your message, and send them just enough to keep your company and products fresh in their minds. With judicious use of data and testing of messages and subject lines, you can refine your email marketing campaigns until they are the most profitable marketing method for your company.